white ceramic mug between apple magic keyboard and two flat screen computer monitors

I am finally making money off my blog

I have been a blogger for the last five years. But something changed this year. I went from being a hobbyist blogger to a full fledged entrepreneur Blogger

For the past six months, my blog has been making me money through various means (I will talk about it in detail later). But do you know how I feel? I feel just like a mom feels when her kid bring her first paycheck home. She knows that now the kid can take care of herself. What a fulfillment ! 😀

Blog is like a farmland

Blog are like a farmland. Some farmlands are barren, and some are fertile. But every farmland carries a potential. The blogosphere is no different. Some blogs yields value. Others can seem like a barren piece of digital wasteland. But all blog carries a great potential if given the right attention. Every blog can be turned into a money-making enterprise, without compromising with the virtues of the blogger.

Should you monetize your blog ?

The conversation regarding blog monetization often wanders into a philosophical debate. I have my blogger friends who prefer to keep a low profile. For them blog is not all about making money. It’s a medium. It’s a voice. They always tell me that the value doesn’t have to be pecuniary. One must look beyond the greed, and create value for others in charitable terms. I respect their opinion, but at the same time, beg to differ. 

The Sustainability Factor

Charity and prosperity are like Ying and Yang. You cannot have one without the other. Delivering value and earning money can be achieved simultaneously without one hurting the other. And by having a right mix of pecuniary and charitable intentions, you can create a blog that is sustainable. A blog that not only pays for itself, but also generates surplus value. It opens growth prospects. It multiples the magnitude of value you can deliver through the medium. And it magnifies your voice

The Digital Ecosystem

Sustainability is a very important term in 21st century, and the entire digital ecosystem survives on its principles. Whenever you use a free digital service, like searching on Google or blogging on free version of the WordPress, you are using resources. What seems free to you is very costly to the service providers.

Think about it in terms of electricity consumed at the data centers, the semiconductors used to store the endless amount of ‘free’ bits (i.e., your blog posts), not to mention the salaries that need to paid to all the employees that support the digital infrastructure through their hard work.

How is this all possible?

It is possible because the companies that offer these free services rely on revenue generated through channels like advertising. Manufacturers need a way to sell their products, and internet helps in facilitating the process. If there is no money made on the blogs, it will be very unsustainable for the blogosphere to survive. And yes, there will be no free blogs (or google for that matter) to achieve our charitable ends.

How do I make money through blogs ?

I make money through three different channels:

  • Affiliate Marketing
  • Adsense
  • WordAds

There is synergy here. When you decide to make money blogging, you are more than a blogger. You are an entrepreneur. And for every entrepreneur, efficiency is the key to success

The Monetization Method

My primary effort is to make people click on my affiliate links, and complete a purchase. That’s where the real money is.

But what about displaying ads ?

Well for me that’s a backup. Remember, efficiency is the key to success, and we need to make the most out of our web traffic. If someone doesn’t buy from my affiliate link, I would still want them to interact with my blog in such that way that I earn money. There’s a chance they will click the ads that is served on the web pages. Every time someone clicks on the ads, I make money.

But what if they don’t click on your ads ?

Well, that’s where CPM ads come into picture. To create the maximum efficiency, I compliment CPC ads with CPM ads so that I can make money even if the person just visits my website and views my content. Of course, I don’t make a lot from CPM ads, because you need a lot of traffic to generate a significant revenue, but hey, at least something is better than nothing. Even if it generates enough money to pay for my blog’s business plan every year, it’s not bad, right? Remember we are talking about synergy and sustainability here.

But there is a catch

But there is a catch here. You have to create the right type of content to ensure that this synergy plays out. It is very important to attract the right kind of audience to your blog if you want to make money.

The importance of understanding user intent

Understanding your readers intent is the key to creating content that converts into money.

Let’s say you want to buy an underwear. A very predictable thing that you will do is to seek out an outlet that sells underwear. The process of seeking out can be offline (you go to a physical mall) or online (you visit the eCommerce App and type underwear in the search bar). In simple terms, you have an “intent” in your mind when you visit the undergarment store, weather it is online or offline. The intent is to purchase an underwear.

The intent of your readers

What is the intent of a reader that visits your blog? To determine the intent of your readers, ask yourself this question: How did the reader find the content on your blog?

Let’s say you wrote a blog post on “Best underwear for men” and shared it on your Facebook page. Your friends on Facebook visits your blog, and each of them has different intent. Maybe one of you reader is your girlfriend. She clearly doesn’t want to buy men’s underwear (unless she wants to gift you one). Maybe she just wants to read your blog.

Similarly, a lot of friends on Facebook would just visit your blog to see what you are up to. They do not have the intent to buy an underwear through your affiliate links, no matter how nice of a guy you are. If a million people visit your blog that talks about buying men’s underwear, but none of them have the intent to buy men’s underwear, you will likely not make money. Not through affiliate marketing for sure. Not through CPC ads too. It’s possible to influence them to buy underwear by following the principles of sales – converting prospects into leads, nurturing them, and driving them down through the sales funnel. But it is not so easy. A much better option is to attract targeted traffic that is already at the bottom stage of the sales funnel. Traffic with an ‘intent‘ that aligns with the content of your blog. Such kind of traffic convert into money with greater efficiency and less effort.

How not to sell underwear?

If you are watching a movie at a cinema hall with your girlfriend, would you find it odd if a hawker comes to you during interval with a box full of underwear to sell?  Well, I would find it odd. Who sells underwear to moviegoers during intervals ! It would feel less odd if the hawker tried to sell popcorn instead. 

Similarly, if someone visits your blog out of curiosity, and without any purchase intent for the product you are trying to sell, your ads and affiliate links can feel quite odd to the visitor. It’s like selling underwear to moviegoers during intervals.

How do you attract readers with the right intent?

There are two main ways I use to attract visitors with the right intent to my blog.

  • Organic Search
  • Paid Search

The below acquisition pie chart from my google analytics account shows the distribution of my traffic from various sources in past 90 days.

google analytics acquisition data

Out of all the sources, the most conversions happen through organic and paid channels. The reason is simple – It is easy to sell “underwear” to people who searches “buy underwear online”, than to people who came to your blog to check out what you are up to lately. While the later are also valuable readers, (and there is a way to monetize their presence as well), but that’s not where most of my revenue comes from. By aiming for organic search traffic and creating efficient paid traffic campaigns, you can target readers with the right intent.

Blog monetization toolkit

Now that you understand the importance of “visitor intent” in maximizing conversions and clicks, let me share with you a tool kit that you can use to monetize your blog.

You will need:

The Importance of Having a WordPress Premium Plan

Getting a WordPress Business Plan is the first step towards blog monetization. 

A WordPress Business plan allows you to display AdSense ads, insert HTML codes and use plugins. Without those features, you will not be able to make money.

The Virtual Real Estate

Investing in blog is like buying a commercial virtual real estate. It gives you a place to sell your affiliate products. And also a place to rent out to the advertisers and receive revenue. Having a bunch of affiliate links with no place to host them is like being that guy with a bag full of underwear who approach movie goes during intervals with an underwear sales pitch.

Final Words

I hope this blog helped you in understanding the importance of blog monetization. Because you have been a very patient reader and displayed a great willingness to learn, here is a special WordPress offer for you. If you purchase through this link, I will earn a commission. But the good part is that you too will earn free credits, so it’s a win win. Very few affiliate links have such perks. 😀

Referral Link: https://wordpress.com/refer-a-friend/XQ763X0SbP70zGV6qz8L/

Good luck with your blog monetization. 🙂


Latest Blog Posts

  • The Charm Resort Phuket
    Patong is also one of the busiest areas in Phuket, and it’s preferred by many tourist looking to enjoy some great nightlife, shopping and culinary experience. I choose to stay in The Charm Resort in Patong during my last visit to Phuket, and it turn out to be one of the best Hotel experience ever! […]
  • Where to find best sushi in Phuket ?
    Finding best sushi at an affordable price is always a challenge. In India, the restaurants serving good ones are usually very pricey, and there is no guarantee if you will get authentic flavors. (Trust me I had really terrible experience of ordering it in India.) The first time I tried ‘real Sushi‘ was in Bangkok, […]
  • The Sea Galleri by Katathani – Photos and Hotel Review
    One of the best part about my Thailand trips is an opportunity to explore some of the best hotels in southeast Asia at a relatively affordable price. What makes Thailand very special in this respect is the overall experience, that not only includes clean hygienic and state of the art rooms and amenities, but also […]

Latest from Travel (India)

India is a land of contrasts, with ancient traditions alongside new world technologies. There is no other country in the world that has as many religions and cultures, languages and dialects. Traveling here will give you a truly unique experience that you won’t find anywhere else. Explore the latest stories from Travel India Blog below:


Something went wrong. Please refresh the page and/or try again.

Beach Adventures

Some of the most beautiful and isolated places in the world are off-limits to tourists. But there’s still a way for you to visit these destinations without ever having to leave your computer screen! Explore stories about Indian beaches on Travel India Blog

Castaway – A day at Neil Island

Neill Island, now known as Shaheed Dweep, is located in Ritchie’s Archipelago of the Andaman island, somewhere between the Havelock and Island. It’s a relatively unexplored part of Andaman, and when I visited there it was impossible to find internet connection. (Read More)

Neil Island
travel blogger

Jungle Adventures

When you’re traveling, do you ever feel like there’s more to life than the daily grind? Do you want to experience a different culture and way of life? If so, the Travel India blog is for you. I’ll be some of my best Jungle adventures here. You’ll learn about the most popular jungle destinations in India and it will change your perspective on life forever!

Adventures in Nongriat

It shakes, not just from the force of your feet striding along the pathway, but also from the winds that blow across the boisterous stream. You’re tempted to look down, but then a sense of fear grips your heart. Bridges do collapse, even the ones that are made more resourcefully using modern machineries; so trusting in the footsteps of my local guide, David, over this perilous bridge was either lunacy or an act of self-liberation.

Trekking in Nongriat village Sohra, Meghalaya
Nongriat village Sohra, East Khasi hills
Nongriat village double decker living root bridge

The bridge may look like it is straight out of a Disney movie, but it’s very real. They are usually made from living plant roots and some take centuries to form ! (Read More in Travel India Blog)

Money & Finance

freelancer typing on laptop at table with green plants

Is Entrepreneurship a solution to the job crisis?

Entrepreneurship is quite the buzz word lately. And why shouldn’t it be ? In a world where jobs are becoming scarce and robots are getting smarter, the idea of being one’s own boss and being able to live off a business without worrying about getting fired seems alluring. The Binary Middle Finger  The threat of robots taking over the world is no longer a science fiction fantasy. AI is getting smarter. We all know that. If you want to see how smarter they have got, simply translate this page to your second language…

Keep reading
white ceramic mug between apple magic keyboard and two flat screen computer monitors

I am finally making money off my blog

I have been a blogger for the last five years. But something changed this year. I went from being a hobbyist blogger to a full fledged entrepreneur Blogger.  For the past six months, my blog has been making me money through various means (I will talk about it in detail later). But do you know how I feel? I feel just like a mom feels when her kid bring her first paycheck home. She knows that now the kid can take care of herself. What a fulfillment ! 😀 Blog is like a…

Keep reading
photo of person holding ceramic mug

How to buy stocks for beginners?

How to buy stocks for beginners ? Buying stocks can be tough for beginners, but this article is here to help. I’ll walk you through the process of how to buy stocks if you are a complete beginner in this area. You will learn how to pick a stock, screen and shortlist companies for investing, and perform fundamental analysis to generate good returns. Let’s get started. How to buy stocks for beginners : Lesson #1 Understanding the stock market Stock market is where people come to buy and sell a special type of…

Keep reading

Travel Stories

Adventures in Himalayas

Himalayas, the home to some of the most beautiful mountain ranges in the world, is a place that you should never miss. With snow-capped mountains and scenic landscapes it’s hard not to be mesmerized by its beauty. If you are looking for a peaceful and scenic escape from the hustle and bustle of city life, then look no further than Himachal. There are many places in Himalayas where you can explore, but one such destination is Spiti which has been untouched by modern civilization and still retains its old-world charm with ancient temples and villages. If exploring nature is your thing then this trip will suit you best!

A Rendezvous with the Himalayas – Part 1 (Journey to Manali)

It’s been quite a while since I wandered. My new job as a news analyst kept me pretty busy over the past few months, and there’d seldom been much chance to think about travelling, leave alone actually venturing out. But as you know, a moment comes when the mind says, No more ! Such was the moment for me when I decide to wander into the Himalayas for seven days. My journey started in Bangalore. I flew to Patna one fine evening, and took a night train the same day to my hometown of Bhagalpur. The monsoon was in full […]

A Rendezvous with the Himalayas – Part 2 (Journey to Keylong)

Read Part One by following the link. The excitement was such that I couldn’t sleep. It was already 11 PM, and I had my bus at 5:30 in the morning next day. Clearly, something was not letting me sleep, and I soon realized it’s more than just excitement. Midnight descended and a strange feeling of fear griped my mind—it’s not safe to visit Spiti. The more I read about the road that leads to Spiti, the stronger the fear grew. News about vehicles falling off in the ravine is not uncommon. The roads are treacherous, especially as you cross Kunzum […]

A rendezvous with the Himalayas (Part – 3) – Midnight Swing !

With midnight descended a strange ambience—an uncomfortable stillness, a mind numbing silence. In the quietness of the moment, I could sense the sound of their sleep. Her head felt heavy on my shoulder, and for some reason I stayed unmoved, not to break her quite slumber. But her locks tickling under my nose made me sneeze so hard that she woke up! She rolled herself into a gesture of modesty, followed by a soft apology. I wanted to ask her more about life in Tokyo, but maybe this was not a good time. Soon I  drifted into a  wakeful stupor, […]

A Rendezvous with the Himalayas – Part 4 (The Storm)

That was unlike any journey I’ve had undertaken before, unlike anything I’ve had ever experienced before. Those views of deep chasm from the bus window still give me chills. That wallop which had me almost fly off my seat still fills me with terror. And amidst all the elements of dread, the beautiful landscapes—of sharp mountains piercing into the sky like bayonets of the gods, of snow-clad peaks shining in the sunlight like burning magnesium, of the playful drama of light and shadow unfolding on the slopes and foothills, rolling over each other like lovers making out in the wild—they […]

Altitude Sickness and Some Strange Emotions (The Kashmir Trail – Part 1) !

It was merely 5 in the morning. The harsh sunrays sneaked into the room through the glass façade, heating up my bed like a stove-top. The nausea still lingered, albeit milder as compared to the last night, and though the headache had waned away, my head still felt dizzy due to lack of oxygen. I sat at the corner of the bed, ushering into vivid memories of the journey which brought me here. I sat for long, as if in oblivion, staring at the void between my eyes, imagining the ponies and the yaks grazing in the lush green meadow […]

A touch of Spirituality

What is the meaning of life? What are we all here for? Why is there so much suffering in this world? These questions have been pondered by many great philosophers and spiritual leaders, but none have come to a definite conclusion. In fact, most people seem to disagree over what it means to be alive and whether or not death is the end. But one thing that everyone agrees on is that India has an abundance of richly diverse cultures that offer a myriad of answers to these questions. For those who want more than just an exotic vacation destination, India offers opportunities for deep exploration into spirituality as well as existentialism with some help from yoga classes thrown in for good measure! Explore some of the best spiritual travel experiences in Travel India Blog below

India travel blog
A Spritual Escapade !

On a very cold morning, while the sun still lurked below the skyline, I sat at the edge of a frosty granite bench, shivering under the woolen jacket, which despite being profusely compact, barely kept the cold out. (Read More)

Orrisa konark temple
A Visit to ‘The Black Pagoda’ !

During my stay in Orissa, I got the chance to visit the famous Sun Temple of Konark (also known as The Black Pagoda). The road to Konark from Puri offers some good views of natural diversity (Read More)

Existential Crisis in Varanasi !

Yes I have known the despair that arises out of an existential awareness. When you question the meaning of everything, your very existence become a big question mark in itself. Existential crisis is tough to live with because life never remains the same. (Read More)

Looking Beyond (Stories from Thailand)

Thailand has a reputation for being one of the most exotic and memorable destinations in the world. It is known for its wide variety of temples, beaches, nightlife, food and culture. The country’s vibrant history combined with its contemporary lifestyle make it an amazing place to visit! Below are some interesting stories on Travel India Blog on my experiences in Thailand.

Soi Cowboy – An ally of naughtiness

This place is one of the best known late-night entertainment venue in the heart of Bangkok, and also one of the most visited tourists attractions in Thailand. Soi means street in Thai, and that’s what Soi Cowboy is. It is a short street, approximately 200 metres long, filled with go go bars, massage parlors, live music venues, street food and more ! Soi Cowboy is notorious for being a red light zone,

This six-story mall at Thonglor is home to a range of Japanese restaurants and cafes. Don Don Donki outlet here offers the same merchandise as the original Don Quijote stores in Japan.

Unusual Street foods – An unforgettable experience

My beautiful Thai friend took me to a busy night market, and the sights just blew my mind away! It was a cultural shock to see insects being peddles as delicious street food, something which would appall a lot of Indians. But it important to respect other’s culture and food habits, especially when you are traveling abroad.

The world is your oyster !

Oyster is a type of bivalve mollusks usually found in brackish waters. While there are many types of them out there, some are commonly consumed cooked or raw. They are regarded as a delicacy in many parts of the world.  (Read More)

Ladyboy show Phuket tickets, timings, review

Phuket is full of spectacular nightlife. While the options to indulge your visual senses is plenty, one of the most popular event that you ought not miss when in Phuket is Simon Cabaret (also known as Simon Show), an unforgettable theatrical experience featuring music, songs, dance, comedy and drama by an ensemble of transgender performers. 

Simon Cabaret in Phuket is organized in a luxurious venue built in the form of a theatre with a capacity of over 600 people. The seats are very comfortable…

Explore more stories on Travel India Blog

India is a land of many contrasts. One can find the most ancient and exotic culture in the world or one can explore some of the most modern cities that are ever-expanding and always changing. The country has been shaped by its long history, which is why it is such an amazing destination for those who love to travel. For those looking for adventure, India provides plenty of opportunities to get out there and experience something new!

Rot Fie Night Train Market 

Havelock Island presents an incredible opportunity for scuba diving, with a spell binding marine world waiting to be explored. The ideal scuba diving season in Havelock Island is from October to May. There are many certified Scuba Diving operators in Havelock Island to choose from. You can either book their (Read More)

Thoughts on Leisure

It was a warm winter afternoon. I was wandering through a bushy trail along the coast of south Goa, feeling as ecstatic and warm as a reptile lazing under the sun. I had been creeping through the narrow trail for long, heading towards a small, rocky hill which a fellow hiker from England had said was a (Read More)

A reflective afternoon

October is the time of changeover. One can see plastic veils finally lifting of the beach huts, and woodcrafters, immersed in their art of joinery, refurbishing the beach cabins which would serve as accommodation for tourists in the coming few months. (Read More)

Product Reviews

Amazon Product Review – Wildcraft Trekking Bags

Choosing a trekking backpack is not easy. You have to take into consideration a lot of factors like what is the duration of your trek, where is the location, what kind of terrain you are going to face, and what the weather condition is going to be like.

For day hikes, a backpack under 35 liters is a good choice. You don’t want it to be heavy because you would be packing only the

In this Guide

  • Are wildcraft bags good choice for trekking ?
  • Selecting a backpack for your need
  • Popular wildcraft bags
  • Top five wildcraft trekking bags on Amazon
  • Protecting your backpack from Rain and Dust

space gray aluminum case white sport band strap apple watch

Smartwatch Buying Guide | Best Smartwatches on Amazon (2021)

I have been an avid watcher of the smartwatches space for quite a while now and the latest development in smartwatch technologies taken over my attention lately. These little devices are much more powerful than ever before. They have been expanding their capabilities in terms of what they can do – all without having your phone on you at all times. Best Smart Phones on Amazon Stumped about which smart watch to buy ? I’ve got just the thing! Check out this curated list of beautifully crafted smart watches on Amazon. From leather straps and metal bands, to digital timepieces…

Keep reading